Graphic designers need powerful laptops that can handle large software programs. So if you are looking for one of the best laptops for graphic design 2019, we have a list that you may find helpful. We’ve been looking for powerful machines that can work without delay, even when it comes to heavy software. Of course, we’ve taken great care to select machines with a great graphics card so that you can enjoy your work on the computer. While the average graphics card is useful if you’re a beginner, professionals usually look for a laptop equipped with a high-end graphics card that makes it easy for them to work. A good resolution also plays an important role in graphic design. That’s why we have made sure that the laptops we select also offer good resolution.
Bored of working on your designs in your office PC? Would you like to work comfortably from home or in a café? We’ve sorted out the available laptops in the 2020 market to provide you with a detailed list of the best graphic design laptops that meet the needs of your heavy duty applications and help you complete your designs as you please. Each of these laptops has sufficient processing capabilities to manage the developer’s heavy software, high-resolution graphics cards and high-resolution screens so you can create an accurate design with a joyful experience without the risk of losing work.
Ranking First: Premium HP 2020
This premium HP laptop has everything you need to efficiently perform your graphic design tasks. With a high-resolution 17.3 HD + SVA BrightView WLED backlit screen (1600 x 900), you can focus on the smallest details of your design and ensure accuracy and clarity. This high resolution is also coupled with an Intel HD Graphic 620 card to further enhance the resolution of the view and ensure effective operation of all your design software.
Thess specialized software also requires high processing power and large storage capacity to ensure smooth operation. The processing capacity is achieved with a 7 Gen Intel Core i7-7500U processor with 2.7 GHz processing speed and Turbo Boost up to 3.5 GHz, along with a 16 GB DDR4 RAM. On the other hand, this laptop is equipped with 1TB hard disk space and 512GB solid state drive to store your heavy design software and large design files while allowing easy retrieval.
The only drawback of this laptop is that it has no internal DVD storage, which means that the only way to extract your designs is to store them on a USB flash drive, which would need to be quite large in capacity.
Rank: The light Dell Inspiron
Dell has equipped this laptop with an 8th generation Intel Core i7-8550U at 4GHz maximum processing speed, so you can perform your design tasks professionally and efficiently. This is also guaranteed with a 16 GB 2400 MHz DDR4 RAM, which can even be expanded to 32 GB at a special price. The internal memory of this laptop is 256GB on solid state drive and 2TB on the hard drive, which is plenty of storage for high-volume design software and large design files.
In terms of looks, this laptop is equipped with a 17.3″ Full HD (1920 × 1080) screen with the anti-glare and LED-backlit display to ensure accurate color representation. This is further enhanced by an AMD Radeon 530 graphics card and 4G GDDR5 graphics memory. Aside from being quite heavy (about 6 lbs.), this laptop would be one of the best options for graphic design and offers a high quality display, plenty of memory and fast processing capabilities.
This laptop has all the necessary inputs to connect it to external memory devices and/or external display units. In addition, a DVD-RW driver helps you burn your designs to DVD to send them to your clients as desired.
Rank: ASUS VivoBook
With a 17.3″ Full-HD screen and an NVIDIA Gaming GeForce GTX 10504GB graphics card, this laptop is specially optimized for online gaming, making it ideal for your graphic design tasks with flawless looks.
Running on an 8GHz Intel Core i7-8550U processor with 1.8GHz processing speed, running up to 4GHz in turbo mode and coupled with 16GB RAM, this laptop can efficiently run graphic design software without getting stuck in the middle of an important design area. The storage capacity of this laptop is also sufficient to store large design files and comprehensive design software, offering 256GB of SSD memory and 1TB of hard drive space.
The remarkable feature of this laptop is that it is only 16.2″ wide and 0.8″ thin and weighs only 4.6 lbs. So you can easily do your own work or carry your work with you. In addition, this VivoBook has a USB 3.1 Gen 1 port with a type C connector that supports high-speed data transfer and Ultra High Definition output for external displays. This means you can display your designs on even larger 4K ultra high definition screens.
Best Apple Laptop for Web Design: Apple Macbook Pro
Before we pack up, our list of best graphic design laptops without mentioning an Apple laptop will be almost incomplete, that displays sheer power and a flawless design. This 15-inch laptop is lightweight, which makes it easily portable and ensures high quality performance. The 128GB SSD is good for graphic designers who like quick memories. The laptop has incredible performance even when you’re using heavy programs and multitasking. The only thing that can make you change your mind is the storage space, which is rather limited. If you’re an avid cloud user, things can be simple, otherwise consider something with HDD.
Ranking Fifth: HP Envy
With all the design features you get with professional design software, a touch screen would definitely complete the package. HP Envy gives you that luxury by using a high-precision touch screen, which allows you to use a precise stylus to enhance your designs to your liking. A touchscreen would also open up more design possibilities for you, as certain specialized software can be used. With a 17.3 full HD multi-touch display and an NVIDIA GeForce MX150 graphics card, you have everything you need for seamless high-definition graphics.
Your HP Envy runs on an 8th-generation Intel Core i7 processor with up to 4GHz processing speed and 16GB of DDR4 SDRAM to keep heavy design software running smoothly. This is complemented by a 1TB high-speed (7200 rpm) hard disk drive that holds your large design files and DVD burners in case you want to keep backup copies of your designs on a DVD. Alternatively, you can store your designs on a USB flash memory or view them on a larger projector display via an HDMI connection. So you should overcome its relatively heavy weight (6.75 lbs.) and this laptop should meet all your needs and more.
Rank: ASUS ROG STRIX
This ASUS laptop is originally a gaming laptop with a 17.3″ Full HD wide angle panel and a discrete GeForce GTX 1050 4GB graphics card to handle the detailed graphics of the games. Therefore, this laptop would be ideal for graphic design software, especially with its 7th generation Intel Core i7-7700HQ quad-core with a processing speed of 2.8 GHz, which can be further extended to 3.8 GHz, and its 16 GB DDR4 RAM. The storage capacity of this laptop is 256GB solid state drive and 1TB of hard drive, which can contain a large amount of design software and detailed design files.
The remarkable feature of this laptop is that it can handle up to 20 million keystrokes (which is a key requirement for games) and therefore can handle the detailed design adjustments and hot key shortcuts that a graphic designer needs to complete designs efficiently. ASUS Rog Strix Laptop is a slim 0.9″ gadget weighing 6.7 lbs. and has all the necessary USB and HDMI ports to connect to external storage and display devices.
Rank: Samsung 7 Touchscreen-Laptop
To make your design work easier, Samsung offers its Notebook 7 with a full 360 ano flip design so you can use it in tablet mode. This feature is also coupled with a touch screen so you can edit your designs with a pen. These two features make it easy to discuss and annotate your designs in team meetings for easy interaction with your partners. But always remember to save your original copy!
The visual clarity of this laptop is also remarkable despite its 15.6″ screen. The Full HD screen, along with an NVIDIA GeForce 940MX graphics card, gives you the high resolution and picture accuracy you want. This laptop runs on a 6th generation Intel Core i7-6500U with a processing speed of 2.5 GHz and 12 GB RAM. This way it can handle your intensive design software. In addition, the notebook has 1TB of hard drive storage capacity and USB 3.0 and USB 2.0 ports to ensure plenty of room for large design files. It’s only 0.8″ thin and weighs around 5 lbs., making it convenient to carry around when out of the office or on tasks.
Other Good Laptops for Web Design, that did not make it into the Ranking
Lenovo 14 “ThinkPad E480
Although its screen is only 14″ wide, this Lenovo ThinkPad runs on 8th generation Intel i5-8250U quad-core with 32 GB RAM for all intensive graphic design software. The laptop’s 14″ screen is Full HD and uses an Intel UHD 620 graphics card to ensure visual clarity and high resolution. Similar to other graphic design laptops, this unit is equipped with 512GB of internal memory from SSD and 1TB from HDD to hold the heavy graphic design software and a large amount of large design files.
A unique feature of this laptop is its fingerprint reader, which allows the user to lock the device so that it can be opened only with their fingerprint. This way you can ensure the security of your confidential designs and protect them from potential theft.
This laptop is also very lightweight (only 3.85 lbs.) compared to other graphic design laptops, and can therefore be easily carried to business meetings and/or work on your designs in comfortable places outside the office. It is equipped with all the necessary USB and HDMI ports to support this portability and also connect external storage devices as desired. The only disadvantage of this device is that it is much more expensive compared to other laptops with similar features.
HP Pavilion 15.6
To support graphic designers and gamers without staying on the bag, HP has released its 2019 Pavilion Notebook with a 15.6″ Full HD display and an NVIDIA GeForce 940MX graphics card with crystal clear image quality.
This laptop runs on an 8th generation Intel i7-8550U quad-core with 8GB of DDR4 RAM to provide the processing speed needed to run intensive graphic design software. Equipped with an internal storage capacity of 2TB HDD, a DVD burner and USB ports, this laptop can easily handle large design files as well as allow backup to external DVDs and USB flash drives.
Weighing approximately 4.67 lbs. and equipped with HDMI ports, this laptop can be easily carried around and connected to external displays to make presentation easier for your clients. With these high-end features, this HP Pavilion Gadget may be the perfect choice for designers who need high efficiency and high resolution laptops at relatively low cost.
Dell Inspiron 15 7000 Series Gaming Edition 7567
This 15.6″ Full-HD laptop is a low-cost graphic design gadget that has all the necessary specifications to handle intensive graphic design software. Running on an Intel Core i5-7300 HQ 7 edition processor with a 3.5 GHz processing speed and 8 GB DDR4 2400 MHz RAM, the notebook exceeds the minimum requirements for processing graphics software. In addition, this laptop uses an NVIDIA GeForce GTX 1050 graphics card, which provides high visual resolution to contribute to the accuracy of designs.
The internal memory of this laptop is 1TB of hard drive with a working speed of 5400 rpm, which allows storage and quick access to large design files. Although it does not have a DVD drive, this laptop has USB and HDMI ports so you can store and/or present your designs on external devices. So if you’re low on money but still looking for a good laptop to work seamlessly and accurately on your designs, this Dell Inspiron is the best choice.
The Z70 has a great look and makes it perfect not only for performance but also for graphic designers. It packs an Intel Core i7 processor, which gives the computer enough power to work efficiently. You can choose between 8 or 16GB of RAM, which gives you the speed you’d expect from your computer. It also has 1TB of HDD, which gives you plenty of room for large programs and enough memory to do your work. The laptop runs Windows 10 and it has many connectivity options if you want to connect other devices to your laptop. Overall, it’s a brilliant machine that makes it the best laptop for graphic design.
Asus ROG Strix GL702VM-DB71
Asus has delighted us with some of the best laptops on the market and the ROG Strix GL702VMDB71 is a laptop that graphic designers will really enjoy working on. With the Skylake Quad Core i7 processor that powers this portable machine and 16GB of DDR4 memory that ensures fast results even when multitasking, there’s hardly anything that graphic designers won’t like about this machine. As for the real icing on the cake, it uses a Pascal-based graphics card, which makes the laptop ideal for graphic designers. With high performance and amazing graphics to look forward to, this is a great graphic design laptop.
Lenovo Flex 4
The Flex 4 comes with a beautiful design and powerful performance, two things every laptop owner appreciates. With an Intel Core i5 processor along with 8GB of Ram and 1TB of memory, there is a lot in the laptop to make graphic designers like the machine. We like the fact that it can be used in different modes such as tent mode, stand mode and tablet mode, so you can easily work on the laptop for hours without feeling tired. The touchscreen is great, but it may take some time to get used to if you’ve never used a touchscreen laptop before. You can choose an Intel Core i7 processor for the Flex 4 if you prefer more power for your computer.
Acer Aspire V17 Nitro
This Acer machine is built to impress. Everything from its Intel Core i7 processor, 16GB RAM, 1TB memory and NVIDIA GeForce GTX 960M graphics card amazed us. Besides the large HDD memory, it also has 256GB of speedy SSD memory, which means that working with the Aspire V17 Nitro is no problem. The notebook’s noble appearance complements its sheer power and makes it a great laptop for those who are looking for lots of power and good graphics. It still runs Windows 10 and has a 7 hour emergency power supply. Because of its performance, we think it is perfect for graphic designers – both beginners and professionals.
When you purchase your graphic design laptop, be sure to select the model that gives you optimal resolution, processing speed, and enough memory to meet and exceed your needs. Some additional features would also be useful, such as additional levels of security and 360o flips. No matter what specifications you need, you are guaranteed to find a good match with this wide range of products available in today’s market at a wide price range. Plus, you don’t have to do extensive research right now. Our article presents you with a detailed summary of most of the available products with sufficient detail on each to guide you through your decision.
These are the best laptops for graphic design. All of these laptops have great performance and angular design, which makes them a classic choice for any graphic designer. While most of them are expensive, they are all reliable and ensure that working on them is a real pleasure. So if you are planning to buy a laptop for your graphic design work, consider one of these.
Most Important Webdesign Trends in 2020
As a web designer you should know current web design trends. A modern website mostly uses these web design trends. Or should a professional webdesigner follow any webdesign trends at all? In this article I show you the current webdesign trends 2020 and if you should use them.
Is it even possible to create a fancy and user-oriented website – without using current web design trends? Is there a timeless website that will still be as impressive 15 years from now as it was at launch? From an aesthetic point of view: Maybe. From a technical point of view: No.
Technology influences Web Design Trends
Web technologies have developed enormously over the years. And with new technologies the web design could also go new ways. Thereby one could always observe an oversaturation of a trend. Maybe you can still remember Flash – and what strange web design layouts were created from it.
Since web design does not exist in a vacuum, but also has to be technically implemented, web design trends are strongly influenced by technical innovation and possibilities. And vice versa.
Some of these “webdesign trends”, which are based on technical innovations, make a lot of sense. Therefore one should not speak of a trend. Trends are temporarily bound to a time and then disappear again. But for example Responsive Webdesign is not a trend. Responsive web design was a reaction to the surfing behaviour of the users and has (deservedly) secured a firm place in modern web design.
Other trends are rather smiled at today. A critical approach to some web design trends is essential for sustainable web design. That’s why you as a webdesigner should always stay innovative and not adopt everything one-to-one. Think about trends critically and add your own creative mustard. Web design trends are all well and good, but should also make sense and support your goals.
Some trends later turned out to be an absolute mistake and yet these web design trends have been adopted and used by many web designers over the years. A good example for such a fail is the Metro Design by Microsoft (which was later adopted by many others). Latest studies prove: Metro Design was a mistake. And nevertheless at that time a hyped webdesign trend.
WebDesign Trends Good or Bad?
Should you follow the trends in website creation? This question can surely only be answered by everyone for himself. But before you answer, I want to give you a few thoughts on the way: Surely a web designer should be very well versed in web design and always be informed about technical and creative developments. He should know the web design trends.
Many customers expect from a webdesigner a modern website, which is oriented on the current webdesign trends. Some customers even associate a certain competence with it. There is not much you can do wrong on the trend trails and you do not need a great aesthetic sense. Design was thought out. It doesn’t get in the way, the customer has already seen it and the user quickly finds his way around because he already knows it from other websites.
However, it can happen that the website will be sucked and copied in a few years. Some trends are smiled at today and the unconditional imitation of a trend can be clearly seen on some older websites today. And yes – I too shamelessly copied trends at the beginning of my webdesign career. Today I am ashamed of it. Certainly there is the learned behaviour of the user. To use this to make the website as intuitive as possible should be the main goal.
But please always remember to only adopt elements and trends that make sense. In this respect I would summarize:
Web design trends are important. Nevertheless, you should use them with care and also let your own design flow in.
But now enough talking. Here are the current web design trends 2020:
Serifen as Webdesign Trend
Every web designer knows (or knew): Serif fonts belong on paper and sans serif fonts belong on screen. Then someone came along and made it easy! And many should follow him. Now you can see serif fonts on many websites – even Garamond I saw the other day on the web. This font was developed for letterpress and has no place on the web. At least if you ask all typographers over 40. But apparently we have already reached all limits on the web and now old rules have to be rethought.
Fortunately, the normal continuous text on the web usually remains sans serif. These fonts are easier to read for long texts on the web – but serif fonts are just very decorative and are now used by some web designers as decorative headlines. Personally, I never found serif fonts particularly chic – but that’s just an opinion.
High-contrast colour gradients
There’s life in the old dog yet! In the past, colour gradients were frowned upon on the web after an absolute oversaturation. Today they are becoming socially acceptable again. And who thinks now it is about subtle gray gradients has cut himself. The brighter the gradient the better. On Gradient Hunt or Grabient you can let yourself be inspired. These new colour gradients have a dynamic effect and the combination of retro colours creates an emotionality. Mostly these gradients are combined with a sober, clean design. This combination is new. In the past, colour gradients were celebrated and used for all possibilities. Today they serve rather as a contrast against the clean rest of the respective website – for example in the header
But these gradients do not only appear as CSS3 backgrounds. Also as icon color or logo color, gradients with strong contrasts are increasingly used. As an example here the redesign of the Instagram logo from 2016 or the logo of Chatter.
Colors ! Colors!
Just like the Metro Design at that time, the Web Design Trends 2020 also make use of a colour palette of their own in part. This colour palette is not necessarily characterised by concrete colours. But muted as well as bright colors have become a design tool in Web Design 2020. Dynamic image overlays and colored animation are becoming more and more popular. This web design trend will probably not disappear so quickly.
The colour palette should professionally complement the other elements of the website to convey the targeted message. The most commonly used colours are light blue and soft purple. An example of these colours can be found here. To avoid all websites looking the same, you should omit these colours.
The web is becoming increasingly complex and fast moving. Good web design must adapt to all sizes of devices. This would involve a very high technical effort if you want to reinvent the wheel with every new web design project. So that customers with small budgets can afford a modern website, there are templates and frameworks. These are – simply put – finished code building blocks from which the respective website is then assembled. The consequence is that many websites look the same.
On the other hand, there is meanwhile also a learned user behavior. The navigation is mostly in the upper right corner. The user knows this and can find his way around more quickly on websites with a similar structure. This increases the user guidance. The user does not have to invest much cognitive capacity for navigation and can therefore concentrate more on the content. If every website looks the same, the handling of the individual web pages is also the same. So you see, it does not only have disadvantages if there is a uniform look.
The established layouts have prevailed because they work. But that is only partly true. After all, the slider in the header is still standard today, although there are already studies that prove that such sliders are not noticed by the user.
From a design point of view, the standard layouts are of course a horror. Today’s web designer does not seem to have much creative freedom except for the header image and the color palette. This is a pity but the economic efficiency forces the competitive web designer to use prefabricated themes and frameworks.
Home Page Slider
You see it again and again: Slider in the header of the start page. Unfortunately the user ignores these sliders consequently. Actually these sliders should build up more emotionality. Meanwhile the headersliders belong to the standard repertoire of a website. And the user has gotten used to not finding any real information here. Nevertheless it is still a trend to integrate a headerslider into the website. There is no WordPress theme that can’t do without such a headerslider.
In general: With sliders, the second or third slide is hardly noticed and if your slider or hero image looks too much like advertising, this element gets no attention from the user. The user cannot view everything on one website. What happens now is selective attention. The user concentrates on the things that seem useful to him. A headerslider without real content or a marketing hero image will get no attention from the user.
Users are now surfing mobile. The traditional desktop PC is increasingly being replaced by mobile devices. However, some web designers still create their screen designs for FullHD screens, which are hardly used by the user anymore. Even Google is successively converting its search index to mobile. That’s why the Mobile First approach is now also available. While responsive web design used to make sure that desktop websites also appear a bit mobile optimized, today it should be the other way around. First the website is developed for the smartphone and then this website should adapt to larger screens.
But Mobile First doesn’t just mean that graphics and div boxes adapt. Page speed has become an important ranking factor today. Mobile users also have a different need for information than desktop surfers. For example, content should be better prioritised and content that may become important on the move should be presented more clearly (e.g. opening hours, address or contact forms).
The Mobile First approach is not a conventional web design trend. This would mean that Mobile First would soon be history again. But this concept will accompany you as a web designer for a long time to come.
Who doesn’t know it? The three lines – usually in the upper right corner of the smartphone. By now even the last one should have gotten used to it – the Hamburg menu. At that time this element was created because desktop navigation cannot be displayed on small screens. And because it’s so nice, the Hamburg menu is now also used more and more on the desktop.
This means for the user always one click more for the navigation. In addition, the individual subpages are not visible from the start page. The advantages are obvious: the user is now familiar with the burger menu and the website is consistent in terms of navigation. Furthermore, the menu items in the middle can be better understood by the user.
Is this trend now recommendable for the next website project? With regard to Mobile First, it makes sense to use the mobile menu for desktop navigation as well. However, an important disadvantage is that the navigation always requires one click more and users become more and more click lazy (in times of long-scrolling websites). User-centered web design should be measured by the user – that’s why I would advise against using the burger menu on the desktop in many cases. If you think differently, feel free to express your arguments in the comments.
Long-Page Scrolling and Mass Content
Surely you have already noticed pages that seem endlessly long. In the past, the credo “above the fold” and the user is lazy when scrolling – today the opposite is true. Users are lazy about clicking, but scroll-afin. This is due to the fact that no decision has to be made when scrolling (Where do I click? What comes next?) and the user is now used to being guided by the website.
This web design trend leads to the fact that content is not split up into several websites (which is also suboptimal from an SEO point of view) but much of it takes place on one page.
This gives the web designer (through the linear penetration of content) more possibilities to tell a story and also gives him more leeway in the design of the website. But beware! A long pager must be constructed consistently. The theme of the individual subpage must be recognizable and logical. If the user does not suspect the content he is looking for at the bottom of the page, he will not scroll further. Additionally you should think about a “fixed navigation” for such long pages.
The web design from the 90s and 2000s was influenced by table layouts. These grid layouts seemed very rigid. But even today people work with grids, which mostly produce box-like web pages. To break with this (involuntary) design rule, some websites now use natural, organic forms. Organic forms usually have no symmetry and can give the website a depth. This allows page elements to be better emphasized and the user to be better guided. In addition, websites appear more lively and natural.
The oversaturation of the typical grid layout of websites created a counter-trend: asymmetric layouts. They scream into the world: I don’t use a grid and I am completely gridless. Technically speaking, of course, these websites are also based on a grid. The user just cannot see it at first glance. This web design trend used to be state of the art and was actually reserved for puristic companies or institutions (theatres, galleries, museums). Meanwhile this web design trend has reached the mainstream and so there are also WordPress themes with asymmetric layouts. You can find more examples here.
For set and serious companies this trend is probably not interesting. Personally I have never been enthusiastic about this trend. Using all means to literally go out of bounds – this was mostly at the expense of usability. And so users are left alone with content and have to fight their way through a confusing layout. Because: The difficulty with such asymmetric layouts is the user guidance. Removing certain web elements from the grid certainly attracts more attention and makes the layout interesting. On the other hand, you can quickly overdo it with this gridlessness and the content gets lost.
In the meantime, the navigation at the top right has become generally accepted. This means less leeway in the layout for the web designer but the user knows this conventional structure of the website/navigation. Thus the user is optimally guided and does not have to look at every visited website anew how to navigate. However, some web designers try to reinvent the navigation wheel. With experimental navigation concepts they try to be particularly innovative. And sometimes it works – the user has to “reinvent” the website. This creates a special interactivity. More examples can be found here.
But this experimental navigation is not suitable for every project. If you are dealing with a conventional information website, which is supposed to provide information to the user as easy as possible, an experimental navigation might be obstructive. Here the user does not want to discover anything new but just wants to get information quickly. With innovative websites the special form of navigation can integrate the user in a special way. Then experimental navigation has advantages.
A very nice web design trend is the split-screen design. Here the website is divided into two vertical areas. This sometimes looks like a print magazine. The design of the two vertical halves is often different. Sometimes one side is used for navigation and sometimes one side is used for a full size image. This increases the emotionality, but can only be used for websites with little content.
Unfortunately, this design cannot be applied consistently on particularly small screens – usually the full-format image is then omitted. Especially in combination with scrolltelling or scroll effects, split-screen web design is very beautiful and offers unique user experiences.
Fully mainstream: Fixed Navigation. Fixed Naviagtion means that the navigation remains at the top of the screen, even if the user scrolls into the website. The fixed navigation is therefore always visible. This has almost only advantages: The user does not have to scroll up again (especially on very long pages) to navigate on the website. In addition, he always has an eye on which subpages there are and can therefore orientate himself better.
The disadvantages of fixed navigation are manageable: Navigation is now always part of the screen design. In addition, a few pixels of the actual content are now always used for navigation. Since fixed navigation is usually only used for larger screens, this disadvantage is negligible.
Parallax scrolling has become an old hat. At that time born as a web design trend, parallax scrolling is now part of many websites. Parallax Scrolling scrolls the foreground and background at different speeds – thus creating the impression of depth or three-dimensionality. This effect is often used on modern websites – but be careful: too much parallax scrolling can also distract from the content!
It applies as with all effects: Less is more. Therefore, you should use the Paralx effect with caution and common sense.
Hover effects / Micro-interactions
When you perform an interaction on a website and something happens as a result, we are talking about a micro-interaction. The most prominent examples are the mouse-over effect and animations. This motivates the user to discover the website and dive as deeply as possible. Some hover effects or micro-interaction only serve for showmanship (which can also be very entertaining) other effects serve for better user guidance. In any case, the animations and intercations (mostly with CSS3) become more and more detailed.
Personally, I find these animations very nice, because they invite you to interact with the website as much as possible and to discover the contents. In addition, a website with micro-interactions appears more interactive and binds the user better.
Videos ! Videos!
Videos on the Web have become standard. Hero Video Header, Youtube and other services ensure that users are provided with videos. And users gratefully accept these videos. I have already highlighted the advantages of video marketing in another article and even created an infographic on video marketing. Nevertheless, this web design trend has been extended even further in 2020!
Videos provide variety on your website and meanwhile even decision makers watch a video at least once a week. Explainers, employee portrait videos, branded storytelling clips and mood videos are only a small excerpt of the different types of videos on the web. The video is aimed at a very specific target group. This target group has no time for long texts and prefers to watch a video to consume content.
Google also prefers audio-visual content more and more and therefore videos are now shown in the search results pages with some search queries.
Good web design builds a connection with the potential customer. 2020 is the first means to do so emotions. The emotional attraction can trigger either joy, sadness or fear in the user. This creates trust or even distrust. It is important that the emotions match the target group or the product. Emotional design can be a sales catalyst on the web.
Feelings or emotions are influenced by the choice of colours, but also by the image and text material. In any case, text, colour and image should be in harmony and support each other. This creates a uniform atmosphere that promotes emotions.
Users become curious if your web design is emotional. In the next step, you can use the aroused interest to present your offer.
This web design trend has come to stay: The website speed. Page speed has become an important ranking factor and is becoming increasingly important on the mobile Internet. From my own experience I can say that a website with poor performance ranks much worse. Therefore you should make sure that your Pagespeed score is as good as possible. In my article Pagespeed Optimization for WordPress I show you how you can make your WordPress website faster.
Actually no web design trend as such but still in this list, because the stock photos appear again and again. Some companies and businesses do not have their own image material and use so-called stock photo agencies like Adobe Stock. Unfortunately stock photos always look like stock photos. And what is actually supposed to create emotionality, serves only a cliché on some websites and seems impersonal. You don’t know whether it’s a company in China or the regional company around the corner.
In addition, many stock photos appear on the various websites. The actor Vince Vaughn makes fun of such exchangeable stock photos as a promo action. But if you dig a little deeper at such stock photo agencies, you will find here and there natural photos that don’t scream “I’m a stock photo”.
This trend has been going on for some time. Similar to the architectural style Brutalimus, the Web Brutalism is not characterized by a fine design but just with the break of this. Unharmonious colour combinations, system typefaces and other (apparently) unshaped elements appear very “brutal”. This web design trend is the opposite of the filigree web layouts that currently characterize modern web design.
Mostly the web brutalism is set by web designers who are saturated by the current standard layout and want to violate all design rules in protest. As a trained designer (Master of Arts) I find this web design style interesting but not aesthetic. To create something new by simply doing the opposite of the old design is not innovative in my eyes. You can find more examples for inspiration here.
People who were believed to be dead live longer: The GIF images. Animated GIFs got their renaissance in the social media. Short animation loops were gladly shared with friends. Today, animated GIFs are also used on modern websites to attract attention or to present facts with a small animation without using video.
In this respect the use of GIFs is an alternative to videos and the animation gives the website visitor the impression of a dynmaic website.
A web design trend that has also been created by the technical development of computer-based AI: The Chatbots. Already spread for several years, these chatbots are now also very popular on small websites.
The design of these chat bots becomes more balanced and also the interaction with the chat bots becomes more user-oriented. Already now, these chat bots are indvidualiserbar and can not be compared with the efficiency from earlier days.
A completely new web design trend are the position displays or the percentage of the user scrolling. You can see examples of this trend here and here. In my opinion this little gimmick improves the user guidance and shows the user exactly how much content he has already scrolled and how much is left. This trend is very well suited for blogs and especially long scrolling pages.
The modern website is composed of many individual content modules. These can be repeated on the website as often as you like, thus creating the impression of a large website, even though it consists of repetitions of modules. Thus no finished subpages are designed but only the individual elements of which the respective subpage is composed.
Especially with larger content pages this approach makes sense and ensures that the complexity of developing a website remains within the limits. So-called style guides then describe the use of these individual content elements for the website administrator. Already in 2013, this model was called Atomic Design by Brad Frost. Atomic Design refers not only to the web design but also to the technical implementation. The web code should also be modular.